AI Commerce Platform for Independent Hotels

The AI That Sells Your Hotel
Better Than Anyone.

Gus knows every guest, speaks every language, and makes the right offer at the right moment. More direct bookings, higher revenue per guest, and a commerce experience that finally competes with the OTAs.

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40+
Languages spoken
1:1
Personalized offers and promotions for every guest
24/7
Serves guests around the clock
3×
Average 90 day ROI
Booking Engine

A booking engine that
actually sells.

Tailored room recommendations, guest-specific promotions and answers to any question result in a higher conversion rate.

cavallopoint.com
Cavallo Point — The Lodge at the Golden Gate
Apr 28–30 · 2 Adults · 1 Room
RANKED AVAILABLE ROOMS
BEST MATCH
Contemporary King room
Contemporary King
Sleeps 2 · 350–360 sq ft
$487.90/night
BEST UPGRADE
Contemporary Jr Suite
Contemporary Jr Suite
Sleeps 3 · 480 sq ft
$611.80/night
Golden Gate Bridge view
King – Golden Gate View
Sleeps 2 · 360 sq ft
from $560.70/night
Welcome to Cavallo Point! For your stay, I'd recommend the Contemporary King. If you're considering an upgrade, the Contemporary Jr Suite is a great option for just $123.90 more per night.
Do any rooms have a view of the Golden Gate Bridge?
Yes, several rooms offer bridge views. The Contemporary King · Golden Gate View is a natural fit for your dates. I'd suggest upgrading from your current selection for an even more memorable stay.
Ask about rooms, pricing, amenities...
→
Trusted by independent hotels and boutique chains
Harborside Resorts Cliffside Collection Meridian Hotels The Alderton Group Coastal House Hotels Foxhaven Retreats Belcourt & Associates
The Problem

Hotels have been on defense
for 25 years.

OTAs haven't won because they have better hotels. They've won because they have better technology: refined search algorithms and superior merchandising and promotions that hotels have not been able to match. Until now.

🎁
OTA Loyalty Programs Undercut Hotels
Booking's Genius program provides 10–20% discounts to the most frequent travelers, undercutting price parity. Hotels fund these discounts while the OTA builds the loyalty relationship that should belong to the property.
⚠ Genius discounts come out of hotel margin, not Booking's
📱
Your Booking Engine Is 25 Years Old
The same static room grid. The same rate for every visitor. OTAs optimize search results based on history and intent. Hotel websites show the same page to everyone.
⚠ Static booking engines convert at 1–3% vs OTAs at 8–12%
📞
Voice Revenue Is Walking Out the Door
Phone reservations are among the highest-intent inquiries hotels receive. Yet after-hours calls go unanswered or rely on inconsistent front-desk staff.
⚠ 40% of reservation calls go unanswered after hours
🔒
OTAs Control Guest Relationship
When guests book through an OTA, the hotel gets a reservation but the OTA hoards the guest relationship. Their stinginess prevents hotels from recognizing guests and building loyalty.
⚠ OTA guests re-book through the OTA 70% of the time
Why It Works

Built to know every guest.
Sell to every traveler.

🌍
01
Speaks 40+ Languages Like a Native
Gus AI agents (booking engine, voice agent, and LLM) speak fluently in over 40 languages. Guests receive the same quality, warmth, and precision in their own language, every time.
English, Spanish, French, German, Mandarin
Japanese, Arabic, Portuguese, Korean + 30 more
All languages across voice, web, and chat
🎯
02
Guest-Based Merchandising
Gus understands each traveler's purpose, history, and intent, then presents the right offer for them. A business traveler sees a corporate rate and airport transfer. An anniversary couple sees a romance package.
Dynamic offers tailored per individual visitor
Occasion-aware merchandising (anniversary, family, business)
Personalized pricing (MFN/rate parity compliant)
💛
03
Traveler-Specific Promotions
By identifying each shopper as an individual, Gus can offer non-public promotions unique to that traveler. These upgrades, additional services, and price discounts drive conversion and revenue without distorting public prices.
Cross-channel guest profile unification
Return guest recognition and exclusive rates
Personalized loyalty offers at every touchpoint
↑
04
Needs-Based Upselling
Most upselling is random: the same upgrade offer to every guest. Gus listens and offers upgrades that match what each guest actually needs.
Context-aware room upgrades on every interaction
Smart cross-sells: F&B, spa, transfers, activities
Avg. 38% revenue uplift per booking from AI upsells
📚
05
Integrated Search
Gus knows all about each property: amenities, dining options, nearby activities, travel time to the airport. These are important questions for travelers before they book, and the ability to answer them as travelers are considering a stay increases conversion.
Search embedded directly in the booking funnel
Answers hotel, room, dining, and policy questions in real time
Keeps guests converting rather than bouncing to Google
The Platform

Four modules.
One commerce platform.

The Gus commerce modules deliver a modern, AI-driven experience across every direct channel. Pick and choose which are right for your hotel.

🌐
01 · Booking Engine
AI Native Booking Engine
A modern booking engine that engages travelers and recommends the most relevant rooms, rates and services for each individual traveler.
Personalized room recommendations per guest
AI-driven pricing that's MFN-compliant
Dynamic packages and add-ons
Converts at 2–3× traditional booking engines
🎙
02 · Voice Agent
AI Voice Reservation Agent
An always-on AI voice agent that answers every reservation call in seconds, in any language, with brand-consistent responses, accurate rates, and effective upselling on every call.
Answers in seconds, 24/7, every call
Handles complex reservations, changes, FAQs
Upsells upgrades and packages intelligently
Train on your brand voice
📡
03 · AI Syndication
AI Syndication
Gus powers hotel offers and bookings across every AI-driven conversation channel — LLMs like ChatGPT and Gemini, and messaging platforms like WhatsApp and Instagram. Wherever travelers are asking, your hotel is present and bookable.
Hotel discoverable and bookable in LLM interfaces
Live offers delivered via WhatsApp and Instagram
✨
04 · Merchandising
AI Merchandising Engine
Merchandising engine allows hotels to control which promotions and offers are associated with each customer segment.
Bespoke promotions that do not violate rate parity
A/B test offers and sequences
The OTA Advantage, Neutralized

For the first time,
match OTAs on every dimension.

OTAs have dominated for 25 years because they had technology hotels couldn't match. Gus levels the playing field for independent hotels and small brands.

The Window Is Open Right Now
AI-powered personalization and direct commerce are available to independent hotels today. The question is whether you deploy before the next wave of OTA dominance locks in.
OTAs Today
Gus
Same rate shown to every visitor
vs
AI-personalized rates per traveler
15–20% commission on every booking
vs
100% margin on direct bookings
Static room grid for all visitors
vs
Personalized room recommendations
Voice channel lost to OTAs after hours
vs
AI voice captures every call, 24/7
Guest data owned by the OTA
vs
First-party guest profiles you own
Guest loyalty goes to OTA, not hotel
vs
Guest recognizes and returns to your brand
Results

The numbers that
matter to your P&L

These are the metrics Gus customers report in their first 90 days. Not theoretical projections.

2–3×
Higher Conversion Rate
AI-powered booking engine converts at a higher rate.
18%
Average ADR Increase
Matching the right room and package to the right guest drives measurable ADR gains. Customers report an average 18% increase in their first quarter.
100%
After-Hours Calls Captured
No voicemail. Every after-hours call is answered in a timely manner.
$0
OTA Commission on Gus Bookings
No distribution costs on direct bookings. Enough said.
97%
AI Voice Completion Rate
The voice agent handles 97% of reservation calls end-to-end. The remaining 3% are warm-transferred with full context and guest history.
3×
ROI in First 90 Days
Most properties recoup their full annual subscription in 90 days thanks to recovered after-hours bookings, higher conversion, and OTA commission savings.
Customer Stories

What hoteliers say
after switching

★★★★★
We'd been losing roughly $45,000 a month to voicemail and OTA leakage. Gus's AI voice agent captured all of that and the personalized booking engine cut our Expedia commission spend nearly in half. It paid for itself in three weeks.
JM
James Mallory
CEO, Harborview Collection · 4 properties
★★★★★
Our ADR jumped 22% in Q1. Not because we raised our rack rates. The AI is presenting the right room and the right package to the right guest every time. The personalization is exactly what we needed to compete with OTAs on our own site.
SR
Sophia Reyes
VP Marketing, Pacific Coast Boutique Hotels
★★★★★
We were skeptical the voice agent could handle complex reservation questions. Within the first month it was answering multi-night, multi-room group inquiries better than our front desk. We haven't missed an after-hours call since.
DK
David Kim
President, Summit Lodging Group · 8 properties

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