Legal

Privacy Policy

Last updated: April 1, 2026 · Effective: April 1, 2026

Gus, Inc. ("Gus," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website or use our platform and related services (collectively, the "Services"). Please read this policy carefully. If you disagree with its terms, please discontinue use of the Services.

1. Information We Collect

We collect information in the following ways:

Information you provide directly: Name, company name, email address, website URL, and other details you submit when requesting a demo, signing up for an account, or contacting us.
Account and usage data: Information about how you configure and use the Services, including settings, preferences, and feature usage.
Hotel and guest data: Data you submit to the platform on behalf of your hotel, including reservation data, guest profiles, rates, and availability ("Customer Data"). You control and own this data.
Automatically collected data: IP address, browser type, device identifiers, pages visited, time spent on the Services, and similar technical data collected via cookies and similar technologies.
Communications: Records of correspondence when you contact us for support or other inquiries.

2. How We Use Your Information

We use the information we collect to:

Provide, operate, and improve the Services
Process demo requests and respond to inquiries
Create and manage your account
Send transactional communications (account notices, billing, product updates)
Send marketing communications, where you have consented or where permitted by law
Analyze usage patterns to improve product features and user experience
Detect, prevent, and respond to security incidents or misuse
Comply with legal obligations

We do not sell your personal information to third parties. We do not use Customer Data to train AI models without your explicit consent.

3. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to operate the Services, remember your preferences, and analyze traffic. You can control cookies through your browser settings, though disabling certain cookies may affect functionality. We use analytics tools (such as Google Analytics) to understand aggregate usage patterns.

4. How We Share Your Information

We may share your information with:

Service providers: Trusted third-party vendors who help us operate the Services (e.g., cloud hosting, email delivery, analytics), bound by confidentiality obligations.
PMS and integration partners: As necessary to provide the Services you have configured (e.g., your property management system).
Business transfers: In connection with a merger, acquisition, or sale of assets, with appropriate notice to you.
Legal requirements: When required by law, subpoena, or other legal process, or to protect the rights, property, or safety of Gus, our users, or others.

We do not share Customer Data with third parties except as necessary to provide the Services or as required by law.

5. Data Retention

We retain your personal information for as long as necessary to provide the Services and fulfill the purposes described in this policy, or as required by law. Customer Data is retained for the duration of your subscription and made available for export for 30 days following termination. After that period, data is securely deleted.

6. Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, loss, or disclosure. These include encryption in transit and at rest, access controls, and regular security assessments. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your personal information, subject to certain exceptions
Portability: Receive your data in a structured, machine-readable format
Objection / Opt-out: Opt out of marketing communications at any time by clicking "unsubscribe" in any email or contacting us directly

To exercise any of these rights, contact us at privacy@getgus.ai. We will respond within 30 days.

8. International Data Transfers

Gus is based in the United States. If you are accessing the Services from outside the US, your information may be transferred to and processed in the US. We take steps to ensure such transfers comply with applicable law, including relying on standard contractual clauses where required.

9. Children's Privacy

The Services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

10. Third-Party Links

The Services may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or through the Services. Your continued use of the Services after changes take effect constitutes acceptance of the updated policy.

12. Contact Us

For questions, concerns, or requests related to this Privacy Policy, contact us at:

Gus, Inc.
Privacy Team
privacy@getgus.ai